Patchwork Marketing

Stitched-Together Tactics Never Add Up to a Strategy

October 28, 2026 1PM EST

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Marketing made of spare parts can still twitch. It just can't walk on its own. If your strategy currently runs on duct tape and good intentions, we'll show you how to reanimate it into something that actually moves with purpose.

Julie Golden Headshot, A woman with long gray hair, wearing glasses, earrings, and a dark top, smiling against a light green background. 
Julie Golden

Julie has spent her career helping businesses figure out what they want to say and how to say it. She has helped small and growing businesses sharpen their message and build the capabilities to act on it. She has met her share of patchwork marketing, and she knows how to turn spare parts into something that walks on its own.

Lillian cotter, Headshot, a woman with short brown hair, glasses, and a big smile wearing a light blue denim shirt over a tan t-shirt, against a light green background. 
Lillian Cotter

Lillian is no stranger to establishing a thriving marketing function for businesses ready to grow. She has managed successful teams and helped nurture talent at the beginning of their career. It's one thing to master marketing tactics, but Lillian knows what it takes to give it a brain and a pulse.

  • “Lillian is very open in sharing from her experiences and expertise to help us accomplish our goals; truly taking to heart the proverb of teaching a man to fish. Lillian teaches. She does not string you along by crumb feeding information, nor does she overwhelm you with information, but walks you through each step of the process in a manner that is easy to understand and sets you up for success.”

    Amanda Ranney Marketing, Former Client

  • “I will forever be grateful for the time I spent as a part of her team. Julie is the definition of a servant leader. She embodies this leadership style by prioritizing the professional and personal growth of each of her team members. She is a caring, attentive, and solution-oriented manager who wholeheartedly celebrates her team’s successes but also rolls up her sleeves to face challenges head-on. She leads with a people-first mentality that empowers a culture of creativity and excellence. Julie is an incredible manager, colleague, and person. She is a bright light and she would shine in any organization.”

    Julianna Radzinski, CPTM Marketing

  • “Hiring talent is one of the most critical and difficult things a small business owner can do. The right talent can propel your business forward at light speed, but hiring the wrong people can drag you down and cost you untold time, money, opportunity cost, and frustration. Jess took the pain and risk out of the process for me by finding and screening candidates which ultimately led me to hiring two of my most strategic employees that had the longest tenure and greatest impact on my business.”

    Shawn Cordner Chief Marketing Officer at Amplix