Lillian Cotter
Lillian has spent over 10 years in marketing. She is a marketing expert focused on holistic marketing strategies designed to drive leads. Lillian has worked alongside owners and C-suite executives to align marketing activity with larger business goals. She has worked in-house, at agencies, and as a consultant. Her experience spans industries serving small to mid-market businesses across healthcare, manufacturing, tech, and beyond. Building campaigns, managing budgets, and driving measurable revenue impact.
During the beginning of her career, Lillian often served as the marketing department for small companies. Looking back on that time, she now knows how to support junior talent as they grow into the role, filling the same function. The lack of support from skilled senior marketers required learning skills through doing. Now, with a decade under her belt, she is ready to help set people up for success as they face the challenges of establishing impactful marketing.
Lillian is no stranger to establishing a thriving marketing function for businesses ready to grow. Most recently, she delivered over $5 million in marketing-influenced revenue in a single quarter for a client who had no marketing function just one year prior. Lillian has managed successful teams and helped nurture talent at the beginning of their career. Creating a strong foundation that allows both the team member and the company to succeed.
Testimonials
Amanda Ranney
“Lillian is very open in sharing from her experiences and expertise to help us accomplish our goals; truly taking to heart the proverb of teaching a man to fish. Lillian teaches. She does not string you along by crumb feeding information, nor does she overwhelm you with information, but walks you through each step of the process in a manner that is easy to understand and sets you up for success.”
Marketing, Former ClientDayna Del Val
“[Lillian] was clear in her proposal what she would be addressing, thorough in her findings, generous with the resources she used to measure the metrics and extremely helpful in the conversation where she presented them to us. She was also fast and efficient with her time. I learned a number of new things about content creation that I simply didn't know, but she also didn't give me so much information that it overwhelmed me. The takeaway documents Lillian provided have allowed me to go back and work through some findings on my own, which was exactly what I asked her to do. She was thoughtful, helpful and extremely professional in how she presented the materials. I would highly recommend Lillian to anyone.”
Business Owner & CoachMarketing Director, CadalysKimya Singleton
“Lillian is a talented, creative strategist with a keen ability to translate big-picture vision into tactical, impactful execution. She was instrumental in helping us define and launch several key demand gen and social media initiatives that were key to rolling out a more measurable, repeatable marketing engine. And to say she is an absolute delight and pleasure to work with is an understatement! She brings a level of passion, energy and domain expertise to projects that is refreshing and inspiring. I highly recommend her!”